BHS DUMBO is a museum located within Empire Stores, a 19th-century warehouse converted into a multi-use complex with restaurants, shops, and offices. Facing out to an interior courtyard, the museum is the only cultural institution in the building. Pure+Applied designed the museum’s branding, wayfinding, interiors, and millwork, as well as the gallery’s first long-term exhibition, Waterfront.
Through text panels, graphic images, and interactives (including tactile, mechanical, and digital experiences), the Waterfront exhibition and multimedia experience brings to life the vibrant history of Brooklyn’s coastline through stories of workers, artists, industries, activists, families, neighborhoods, and ecosystems. There is no designated path through the spaces - discreet areas, while interconnected in content, can work independently and be visited in any order. The exhibition blends BHS’s acclaimed approach to historical interpretation with forward-thinking design. The space includes activities for children as young as two years old, along with thought-provoking history for adults.
I served as a senior designer and project manager for this project at Pure+Applied.